Sadeem in Bits & Pretzels and Startup Germany Tour

September 30, 2019 Sadeem News

Germany Startup Night – Jeddah , July 2019

Upon winning the German startup night organized by the German Saudi Liaison Office for Economic Affairs in Jeddah in July 9th 2019, in the IoT category as the top startup. Sadeem International has guaranteed a spot in the awaited Bits and Pretzels.

Sadeem winning the startup night competition and became qualified for Bits & Pretzels 2019.

IHK networking event in Munich, Germany.
Co-founder Mousa, presenting Sadeem to the corporates attending Germany Startup Tour.
IoT startup meet corporates event in Munich, Germany.

Startup Germany Tour

Before Bits & Pretzels, the Chamber of Commerce and Industry for Munich and Upper Bavaria, IHK, has prepared the Startup Germany Tour to Munich to include winning startups from over 12 countries in one tour program. Dr. Mustafa Mousa, Sadeem’s co-founder, has presented Sadeem to the business firms attending Germany Startup Tour event in Munich. “The energy level within the tour was fantastic and it truly gave a taste of the German economy. From the activities prepared for the startups and the IHK representatives, to the startups interactions with the top accelerators and incubators in Munich, e.g. Werk1 , Gate Garching ” Mousa said.

Germany Startup Night – Jeddah , July 2019

Mousa had the chance to present Sadeem in the IoT event organized by startup Germany part of the IHK chamber activities, in front of corporate representatives that resulted in a very positive connections with different sectors in Munich and Germany, in which the impact of Sadeem technology was highlighted. Several companies Attended the event like Google, KPMG, and Volkswagen. There were many German startups as well; Aerofoils, BiteBox, Bitwala are few examples.

Bits and Pretzels (B&P)

Bits and Pretzels is a 3-day fantastic live event that connects more than 5000 entrepreneurs, investors, and innovators of the future. The startup festival took place from September 29th to October 1st, 2019 in the city of art, technology and science; Munich, Germany.

The conference starts with an opening ceremony with President Barack Obama opening talk. Mousa, Sadeem’s co-founder who proudly represented Saudi Arabia and exhibited at Bits & Pretzels, said: “ our experience in the founders festival in Munich (Bits and Pretzels 2019) was unique by all means, the startup ecosystem in Munich has a lot of quality but there is a huge room for marketing”

The event was well organized, and it included big names in the industry from Linkedin, to Dropbox, etc.

Sadeem also had the chance to have a booth to showcase its services and products which lead to many positive conversations with investors, collaborators, and partners that will be highlighted in the coming blogs and news. Stay Tuned!

Oktoberfest

Bits & Pretzels last day, ended with the annual festival, Oktoberfest networking for sharing thoughts and ideas with entrepreneurs. B&P organizers have booked a complete tent for the B&P participants to give another chance of networking with investors and corporate representatives.
“We were lucky that B&P is happening at a time near a very traditional festival in Germany that happens once a year in October. The representatives and co-founders of Bits and Pretzels greeted us at the entrance of the tent and we had some networking sessions with potential investors.” Mousa said.

Final Remarks

According to Mousa, “ the startup ecosystem in Germany is generally very developed and has a huge development superiority compared to others in Europe and the world”. More than 430 million euros raised in 2018 and 50 VC companies are based in Munich alone. “However, in my opinion, it lacks a lot of marketing efforts to flourish and advance. Blockchain and fintech has its share of the German startup ideas, however automotive, and development companies were certainty dominant” Mousa added.

Bits & Pretzels was a great opportunity for Sadeem to present its innovative products to investors, media, and other 5000 attendees. It is meant to boost brand awareness and build business relationships. Excitedly, Sadeem is looking forward for more Bits & Pretzels.

“The event was advertised earlier in the year with the keynote speaker, “President Obama” who shared huge insights on the entrepreneurial roles for better future for the world economy, as well as highlighting the role of diversity, which he described it as (the engine of excellence)”

Mousa said.