From left to right, Joerg Bauer, President and CEO of Tungsram, and Mustafa Mousa, CEO of Sadeem, signing the MoU
On October 30, 2019. Sadeem and Tungsram signed a memorandum of understanding (MoU) to create mutual opportunities and constructive strategic relationship that foster innovation and integration of technological solutions between the two global companies.
Joerg Bauer, Tungsram President and CEO and the Chairman of the Saudi Hungarian Business Council, and Mustafa Mousa, Sadeem CEO, signed the MoU during the ceremony at the Hungarian Embassy in Riyadh on October 30th.
CEO’s shaking hands after signing the MoU at the Hungarian Embassy
“With Tungsram world’s leading edge in the electronics and lighting systems industry, our systems integration is specifically significant that Sadeem sensors could be part of any lighting system in the 100+ global markets that Tungsram is in, ensuring the sense of smart cities. Therefore, we are pleased to start this collaboration towards a positive global impact,” Mousa said.
“We will bring our state of the art, multi-patented technology to expand Tungsram portfolio and capabilities. Essentially, integrate Sadeem and Tungsram solutions in the street poles and enable traffic, floods and air quality monitoring. Then establish an R&D roadmap to develop new solution, while examining the potential in the Saudi Market,” Mousa added.
President and CEO of Tungsram, Joerg Bauer is also optimistic about this collaboration. He said, “With our long-term focus on partnering with the Kingdom of Saudi Arabia and contributing to its 2030 vision, we are particularly proud today to join forces with an innovative Saudi startup that offers excellent solutions that are competitive beyond the borders of its home country. Complementing our smart city solutions based on intelligent street lighting, we aim to integrate Sadeem’s solutions into our global portfolio creating more livable, more sustainable cities with happier citizens.”
Sadeem and Tungsram are looking forward to cooperating with each other to provide the world with the most innovative smart city solutions.
Mousa, Bauer and Tugsram Group management and the representative team of the Hungarian Embassy in the MoU signing ceremony in Riyadh
About Tungsram
Tungsram is an iconic lighting company, headquartered in Hungary, that designs, develops, and sells lighting sources from traditional solutions to LED for indoor and outdoor applications. With the acquisition of General Electric’s lighting business in Europe, Middle East, Africa and Turkey along with the global automotive business, the company has returned to the global market as an innovative premium brand reviving a 123 heritage of being a global leader and provider of innovative technology solutions.
The company is investing in future-safe technologies and vigorously expanding in the global markets while strengthening its lighting core business. According to Tungsram, “Innovation is our heritage” is the fundamental motto of the management and leaders that they stand for.
Tungsram is dynamically growing in the global markets. It is present in 22 countries with 23 subsidiaries. It exports 98% of its production and leverages sales into more than 100 international markets. Its highly-productive supply chain is centered around its 5 factories in Hungary working to the highest quality standards with its 4000+ employees and a network of 1600 suppliers and partners around the globe.
About Sadeem
Sadeem is a spinout company from King Abdullah University of Science and Technology (KAUST). It started in 2010 as a research group and now it is considered to be the global leader in urban flood and traffic monitoring with a multi-patented technology that combines a solar powered sensor networks, machine learning based software, and visualization platform. The headquarter is located in KAUST, Thuwal, Kingdom of Saudi Arabia. It consists of 14 full time employees, from 7 countries, with a variety of disciplines and expertise.
Not only is Sadeem in Saudi Arabia, but it is also expanding its presence around the world. Its wireless sensing systems have been deployed in 4 countries, 9 cities such as Austin, Texas, Dubai, Mexico City, and Riyadh. Its wireless sensing systems aim to empower these cities to achieve better monitoring and forecasting of floods, traffic, air quality, and the environment.
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